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  • We're Getting to Know Some Pretty Cool Women!

    It's October 7, 2014 and our first national study of our PrettyCoolWoman garments is nearly complete!  We have some guesses about what we’ll hear back, but the truth is, we really don't know!  We'll all have to stay tuned to what our study volunteer/ product testers have to say. This is hugely important to us, because their feedback will help us make some major decisions about our next steps as a company that serves women's needs at mid-life!

    Our study started with an extensive survey of women from around the country who have hot flashes and/or night sweats and cannot or choose not to use prescribed hormone therapy.  Each woman who volunteered for the study got 2 garments of her choice, one for day and one for night – and agreed to wear them for at least 3 consecutive days and 3 consecutive nights per week for two weeks.  All participants get to keep the garments afterwards, regardless of their comments.

    The survey is confidential, so we won’t release any personal or identifying information, but here are some of the highlights from the initial pre-trial survey:

    • We have 21 participants from 14 states from Alaska to Florida!
    • Age range is 39 to 68, with an average age of 52.
    • Household income ranges from under $40,000 to over $500,000.
    • Over half our testers experience more than 6 hot flash episodes per day.
    • Over half say that hot flashes are a major distraction that affects both work and play.
    • Over half have night sweats every night, and over 60% say they are tired all the time.
    • The biggest reported trigger for hot flashes is stress. Over 75% of our testers feel their job is above average stress-wise, with 45% feeling that they need to be "ready for anything, at all times."
    • None of our respondents was satisfied with non-hormonal prescription hot flash meds:

    o   1/3 said they didn't work at all;

    o   1/3 said they didn't work enough to bother with; and,

    o   1/3 said they worked for a little while, and then stopped.

    o   All of the women who took or take antidepressant medication said that it does not help their hot flashes.

    • Half of those who tried hormone creams said they didn't work at all, the rest said they weren't worth the bother.
    • 61% would be surprised or completely shocked if their physician ever suggested a non-medical approach to their health (e.g. acupuncture, herbs). Only 11% have ever gotten a non-medical suggestion from their primary care provider.
    • Most of our testers feel they’re in good touch and have a healthy relationship with their bodies.
    • 87% loved being pregnant.
    • Most (over 75%) of our respondents like their jobs. Several rated their jobs a perfect "10".
    • Our testers average about 180 Facebook friends each. About half said they have a few very close female friends, and about 1/3 said they are generally more comfortable with men. Over 80% say age doesn't factor into their friendships; they have friends of all ages.
    • Despite the uncomfortable symptoms associated with menopause, most of our testers have a positive outlook – 45% simply see it as another stage of life, while over 27% find it a positive, liberating experience.
    • 60% feel that menopause has no effect on their career status while 35% think it's a plus.
    • Half did not feel that the youth-oriented marketing focus of the fashion industry was a problem in finding clothing that worked for them, but almost as many wished that there were more stores that catered to women at this stage of life.
    • There was no consensus on what our demographic of women should be called!

    I’m encouraged by the positive outlook our testers have shown. Overall, they feel good about themselves, their bodies, their careers and relationships. They know themselves and seem to know what they want going forward.  I can’t ask for a better group of women to give us some clear (and tough!) answers about how PrettyCoolWoman's products perform on different bodies in different climates and activities.  And that's what we want – clear and tough answers that help us serve you better!

    What do you think?  Can you relate?  Now that these women have tried our products for several weeks, what would YOU like to know about their experience?  We’re creating our post-test survey now and we’d like to include YOUR questions of women who have tried our products and have NO VESTED INTEREST IN PUSHING OUR PRODUCTS!

    Need a solution for your menopause or temperature regulation symptoms? Want to know if our products will work for YOU?  Send me your questions at or in a comment below, and I’ll make sure to incorporate them in the survey!  But hurry!  We're sending out our final, follow-up questionnaire to our testers this Friday October 10!

  • All or Nothing Thinking--Hazardous to Your Health? 

    Nothing All Buttons Show Full Or Nill

    Today is “All or Nothing Day.”  Never heard of it?  Me neither.  I know nothing about its history or who put it on the calendar, but it occurs to me that I have little use for all or nothing thinking, at least when I’m in my right mind!
    Most of the time, as a mature woman physician, wife, mother, designer and entrepreneur, I’m pretty good at thinking things through thoroughly, seeing shades of gray, and thinking outside the box.  Except when I’m not!

    Maybe you can relate: Continue reading

  • Why You Should Get Wardrobe Advice (or clothes) From a Psychiatrist


    What the heck is a psychiatrist anyway?  Most people get confused, even in the mental health world!  A psychiatrist is a MEDICAL DOCTOR who specializes in understanding and treating disorders of the brain and, consequently, the mind.

    You can picture a human brain, right?  So, picture the mind.  Can you?  I can’t either and neither can anyone else! Continue reading

  • How to Create the Perfect Legging: an inside view

    Start with an amazing fabric that keeps you warm or cool, depending on what you need. (see link)  It’s also knit with some spandex to move with your body.  You’ve been wearing our tanks by day and our tunics to bed—and you love them—but you want something to cover your butt!  Or, you want the perfect base layer for winter skiing or a fashionable legging that won’t get too hot under a short summer skirt.

    After perfecting the tops that look great on every woman’s body, I ventured into the legging world... Continue reading

  • Good News and Bad News about products

    smileyfrownIt’s that time again--full moon—which, in PrettyCoolWoman world, means newsletter time! It’s also mid-June, schools are out or nearly out, and we’re already approaching summer solstice!! Can you believe how fast time flies? I used to think that time moving faster had to do with getting older, but now even the young people feel it speeding up…!

    I don’t know about you, but I find that sudden ambient heat, say getting into a sun-drenched car, can trigger a hot flash pronto. Continue reading

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